Applications
NHK World TV live on Opera TV store app platform
NEW DELHI: NHK World TV, the 24/7 English-language channel for Japan‘s largest broadcaster NHK, is now live on the Opera TV store app platform, enabling viewers to live-stream the station‘s huge selection of entertainment content.
From the free NHK World TV app on their connected TVs, audiences can reach news, documentaries, music, cooking programs, fashion trends, technology insights and much more from Japan, Asia and the rest of the globe.
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The Opera TV store, by Opera Software, brings viewers a rich variety of HTML5-based apps tailor-made for Smart TV. In addition to NHK World TV, the Opera TV store also offers apps for video, music, games, social media, news and utilities.
“The world truly is flattening when premium regional broadcasters like NHK give viewers anywhere in the world more choice of exciting on-demand content,” said Opera Software TV & Devices senior vice-president Aneesh Rajaram. “NHK is extremely savvy with seeing the potential of early technology trends, and viewers will agree that its app adds even more engaging and entertaining content to the Opera TV Store.”
The Opera TV Store is an HTML5-based app platform that gives users a rich selection of entertaining apps. It has already launched globally on Smart TVs and Blu-ray Disc players from Sony and TCL, and has also been selected by Humax, Hisense and MediaTek.
The Opera ecosystem spans more than just the Opera TV Store, with the Opera browser and Opera Devices SDK powering the web experience on tens of millions of devices, including those made by Sony, Samsung, Philips, TCL, Sharp, Loewe, Boxee, Freesat+, Vestel and Altech.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
