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NGC launches a global music broadband channel
MUMBAI: National Geographic in the US has created a music initiative that offers consumers the soundtrack to the world, from traditional roots music to unexpected hybrids from the furthest reaches of the globe.
National Geographic World Music (worldmusic.nationalgeographic.com) showcases international artists and musical performances in an interactive and immersive online environment.
In supporting National Geographic’s (NGC) core aim of inspiring people to care about the planet, the site uses the language of music as a medium to tell the stories of the world.
From Morocco to Indonesia, New Zealand to Sweden, Cuba to the US and Senegal, National Geographic World Music offers fans the chance to discover music by different artists, regions and genres. The site also provides rich context for music through NGC‘s assets that include videos, maps, photos and features from its magazines, and other editorial platforms. Searches are enabled via artist, genre, country and region.
Featured artists include:
– Tinariwen: These Malian guitar-slingers are former Tuareg rebels who put down their guns, picked up guitars and changed the face of African rock ’n’ roll.
– Sidestepper: This Anglo-Colombian collaboration is a mash-up of 21st-century salsa, cumbia, vallenato and drum ’n’ bass, direct from the developing world.
– Seu Jorge: This Brazilian crooner made waves when he gave David Bowie classics a smooth, samba makeover.
Musician David Beal has been working on the launch of National Geographic World Music for the past year. He says, “People come to National Geographic to read books and magazines, to watch films and television, to shop and to explore nationalgeographic.com, but they’ve never truly had a pure listening experience, until now.
“By exposing these incredible artists to the National Geographic audience, they’ll hopefully begin to find a larger audience and receive the recognition they deserve.”
National Geographic World Music is programmed by music experts under the supervision of Tom Pryor, former editor of Global Rhythm magazine. The Web site will feature the best artists, innovative music and emerging trends worldwide, allowing users a comprehensive experience. It will also feature guest DJs and their recommended play lists. With partner Calabash, National Geographic World Music makes thousands of tracks available for discovery as well as for purchase at 99 cents per MP3 download. Other strategic partners include LinkTV for video, and Afropop Worldwide and Global Rhythm for editorial and curatorial content.
National Geographic digital media VP, content development and operations Betsy Scolnik says, “World music is a natural extension of nationalgeographic.com’s rich multimedia experience that entertains, informs and engages consumers who are as passionate about the world’s cultures and the environment as we are. World music fans around the world will be able to listen and learn in one digital experience.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
