Applications
News Corp, Microsoft announce TV, news, Web video apps for Xbox 360
MUMBAI: US media conglomerate News Corp. and global software major Microsoft have announced plans to launch a series of new apps for Xbox Live that will feature content from News Corp‘s broadcast, news and Web properties.
The apps will incorporate content — as well as voice- and motion-activated controls using Kinect for Xbox 360 — from brands including Fox, Fox News Channel, IGN Entertainment and The Wall Street Journal.
Video content from the Fox News Channel and Fox apps will be made available to authenticated subscribers of participating cable and satellite television distributors.
News Corp. expects to announce authentication agreements to support the Fox and Fox News apps in the near future.
All the News Corp. apps will be available to Xbox Live Gold members and are slated to launch in 2012.
Xbox Live GM Alex Garden said, “This new partnership with News Corp., which will bring FOX, Fox News, IGN and The Wall Street Journal to the Xbox Live service, is a significant milestone in our vision to bring consumers the entertainment they love, shared with the people they care about, made easy. With these new properties on Xbox, you‘ll have great on-demand TV options, and using the magic of Kinect, you‘ll be able to find the entertainment you want by simply using your voice — whether it‘s news and headlines from Fox News and The Wall Street Journal or your favorite Fox shows, like ‘Family Guy‘ and ‘Glee‘.”
News Corp chief digital officer Jon Miller said, “As we continue to find new ways to deliver content to consumers, this partnership with Xbox Live enables our viewers to experience News Corp.‘s leading media brands in an entirely new and innovative environment. We look forward to working closely with Microsoft to continue evolving the media experiences on Xbox Live and to enable consumers to take advantage of this incredibly popular and fast-growing platform.”
The Fox Broadcasting app will give authenticated subscribers access to Fox‘s popular primetime shows in a new category-defining app environment on the Xbox LIVE service. Extensive short- and long-form programming will be available through the Fox app, including on-demand availability of shows, such as ‘Glee‘, ‘House‘, ‘New Girl‘, ‘Bones‘, ‘Fringe‘, ‘The Simpsons‘, ‘Family Guy‘ and others.
The app will also include a number of interactive features, such as Facebook integration, as well as voice and motion control via Kinect.
The app will also include voice commands and navigation with a controller and with simple gestures to help users get the most out of their experience, whether that‘s watching or socially sharing videos.
WSJ Live from The Wall Street Journal will offer up to four total hours of live video programming each business day from across The Wall Street Journal Digital Network, including the Journal, Dow Jones Newswires, Barron‘s, MarketWatch, SmartMoney and AllThingsD.com.
Users will be able to access seven half-hour live shows, breaking news updates, exclusive interviews and special events coverage. The service will also offer more than 2,000 videos per month from an extensive library of on-demand content.
Dedicated to all-things gaming, the IGN Entertainment app will offer previews, reviews, gameplay videos and live streams, as well as instant access to game help walkthroughs and IGN‘s extensive catalog of popular shows, including The Daily Fix and IGN_Strategize.
The app will also have full support for Kinect magic, voice control, and Facebook sharing. IGN first hit the platform in 2008 with its Strategize show, which has been viewed more than 40 million times.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
