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News Corp acquired site IGN launches an online TV channel
MUMBAI: Video game and entertainment information destination IGN.com, which was acquired by News Corp recently has launched IGN TV.
The channel focusses on television shows for the 18-34 year-old male demographic. The IGN.com TV channel (IGNTV.com) covers the world of television through in-depth feature stories, interviews with top stars, ‘what to watch‘ suggestions and video clips. Visitors to the site will also have the opportunity to contribute to the dialogue through blogs, building out elements of fan pages for their favourite shows and by contributing entries to the site‘s TV database.
IGN.com‘s entertainment division publisher Steve Horn says, “IGN.com‘s move into daily coverage of television marks an exciting time for television fans. We have built a destination that brings the trusted voice and personality of IGN together with robust user tools, blogs, boards and a comprehensive user-controlled database.
“IGN TV is the place for the hardcore television fan to get info on their favourite shows, meet fellow fans, and participate in the news dialogue by using the tools to express their very own opinions.”
IGN.com claims to have the largest online concentrated audience of 18-34 year-old males. This move it says will see it become an even more comprehensive offering for its core audience with the launch of IGN TV. The channel will cover 25 shows in detail with mini-sites created around each, staffed by confirmed television geeks who have been following the shows for years, with at least one massive feature each week that explores the world of television in greater detail.
To celebrate the launch of IGN TV, the site‘s first major feature will be the The TV Top 100 a collection of quotes from 100 entertainment industry leaders about their favourite television memories. Till 16 June 2006, 20 people will be showcased each day, from writers to directors to musicians to stars of screens big and small. Each person will share thoughts about their favorite events, episodes, lines and series.
Notable participants include Kate Bosworth, Brandon Routh who stars in the upcoming film Superman Returns, John Goodman, Bruce Willis, Steve Buscemi, Lindsay Lohan and director Wolfgang Petersen, Troy.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
