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NetworkPlay introduces organisational changes; Arora is VP – network sales
MUMBAI: NetworkPlay.in has introduced a few structural changes to better facilitate the need of the market in their sales organisation. The online advertising network funded by Capital18 and Goosefish Media Ventures that is foraying into the mobile ad sales business, has roped in Harmeet Singh Arora as vice-president, network sales. |
Prior to this, Arora was with Webaroo Technology as media sales head. In his new capacity, Arora will be driving all advertising sales nationally for all initiatives of NetworkPlay including Web, DTH and mobile and will report to NetworkPlay.in founder, CEO and managing director Rammohan Sundaram. Meanwhile, company co-founder and VP sales Sunil Punjabi will also be VP sales for the LinkedIn business alone across India. This team will now comprise Meera Chopra who will continue to be AVP sales, but for LinkedIn alone with extended market responsibilities of the Southern markets. Says NetworkPlay.in founder and CEO Rammohan Sundaram, “Our next level of growth is going to be from a lot of power products that we are adding in web, mobile and DTH and for me it was clear that these products needed focused approach and hence the segregation of business.” The rest of the sales team at NetworkPlay.in will report into Arora directly while distribution and sales strategy teams will continue to be under Rajesh Nair. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
