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Netflix, Twentieth Century Fox in agreement for LatAm and Brazil

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MUMBAI: Netflix, US video-on-demand service provider, and Twentieth Century Fox Television Distribution, have signed a multi-year licensing agreement that will soon make a host of great TV series and films available for Netflix members to instantly watch in Latin America and Brazil.


All past seasons of 24, Prison Break and How I Met Your Mother will be available for viewing in July, as well as current and past seasons of Glee and Bones. Episodes of The X-Files and Arrested Development will be available starting January 2013.


In addition, Twentieth Century Fox classic films including Gentlemen Prefer Blondes, Wall Street and Office Space, will come to Netflix on 1 July, with more films and TV series to be added over the next few years.


“We are thrilled to be bringing such favorites as How I Met Your Mother and Glee to our members in Latin America and Brazil. Our partnership with Twentieth Century Fox continues to grow and benefit Netflix members around the world,” said Netflix VP Content Acquisition Jason Ropell.


“Because Latin America is such an important territory for the fan base of our shows, our partnership with Netflix serves as a vital opportunity to link that fan base with the characters and shows that they have come to know and love,” said Twentieth Century Fox Television Distribution EVP Worldwide Pay Television and Subscription Video on Demand Gina Brogi.


Netflix launched in 43 countries and territories in Latin America, including Brazil, in September 2011. Since then, the number of movie and TV shows available to watch instantly has more than doubled.


Additionally, the number of devices members can use to enjoy Netflix continues to expand in the region and now includes a wide range of game players, Smart TVs, tablets, smart phones and Apple TV.

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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