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Netflix reaches 30 mn subscribers
MUMBAI: Netflix, the Internet subscription service for enjoying TV shows and movies, now has more than 30 million streaming members globally, including over 25 million in the U.S.
Netflix hit the 10 million member milestone in 2009, a decade after it launched its DVD-by-mail service in the US. That number jumped to 20 million members by the end of 2010 with the widespread adoption of the Netflix streaming video service in the US and Canada.
The expansion over the last 22 months comes both from the continued growth of US and Canadian streaming subscribers as well as the introduction of the Netflix “watch instantly” service to new markets in Latin America and Europe.
Netflix is currently available in 51 countries, with Sweden, Norway, Denmark and Finland the most recent additions.
In a Facebook post Netflix co-founder and CEO Reed Hastings thanked subscribers. “Your choice to be a Netflix member helps us to get more content every year and helps us further improve the Netflix experience. You make it possible for us to create the most amazing Internet television experience ever.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
