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Netflix in a fresh release deal with Warner Bros
MUMBAI: In a new deal with Warner Bros, Home Entertainment Netflix has agreed to a 28-day delay on new releases being made available to online DVD rental outfit‘s subscribers.
The 28-day window is intended to help Warner Bros. maximise the sales potential of their releases, 75 per cent of which occurs through a sell-through in the first four weeks and maximize VoD usage.
Companies like Netflix and DVD kiosk operator Redbox have come under pressure from the studios amid reductions in revenues from the sale of DVDs.
Netflix, meanwhile, says it will benefit from reduced product costs and an increase in available DVD units for its subscribers. The new agreement with the studio also includes a renewal and expanded license for Netflix subscribers to stream Warner Bros. content directly from the site.
“These new agreements build upon the strong relationship we have had with Netflix for nearly ten years,” said Warner Home Video president Ron Sanders.
“The 28-day window allows us to continue making our most popular films available to Netflix subscribers while supporting our sell-through product, ” Sanders adds.
Netflix has also announced a slate of agreements with consumer-electronics manufacturers that will bring its streaming service directly to television sets.
Funai, which distributes the Philips, Magnavox, Sylvania and Emerson brands in the US, will introduce Blu-ray disc players or digital televisions that will instantly stream movies and TV episodes from Netflix.
The company already has similar tie-ups with the likes of Best Buy‘s Insignia brand, LG Electronics, Samsung, Xbox 360 and PlayStation3.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
