Applications
Net Insight ‘s solution to improve transport system for TV on mobile
MUMBAI: Net Insight, which develops scalable optical transport solutions for media, IP and broadcast networks, announces the Nimbra 360 multiservice access/edge switch. This solution integrates transport of digital terrestrial television (DTT) TV operators deploying Digital Terrestrial TV based on Nimbra 360 not only get a DTT network but a multi-service transport infrastructure that opens up new business opportunities. The multicast feature makes it easy to distribute both digital TV and radio. Adding a higher-speed backbone and plug-in modules for uncompressed video and audio services turns the network into a media contribution platform. The built-in GbE interface and Ethernet multicast features make the solution very suitable for IPTV distribution or WiFi/Wimax aggregation. The same platform can also be used for mobile TV whether distributed over IP or ASI MPEG. |
DTT and Mobile TV often require a Single Frequency Network (SFN) where the transmitter stations must be synchronized to send their signals at exactly the same time. Nimbra 360 has a time transfer capability that allows accurate distribution of real time over the same network that carries the video signals. This eliminates the need for costly and potentially vulnerable GPS receivers in the network. DTT networks are being built, and are going to be built in many countries during the coming years. In Norway, Norkring AS delivers infrastructure and network services to premier broadcasters. The company, owned by Telenor ASA, has nation-wide transmission networks for television and radio where Nimbra 360 nodes are being deployed. Net Insight CEO Fredrik Träg?rdh says, “The Nimbra 360 was especially designed for Digital Terrestrial and Mobile TV networks and has several unique features for these applications. In addition, Nimbra 360 offers a flexible and cost-effective solution for delivering advanced multimedia services in broadcast and media networks and for IPTV/CATV distribution.” With four built-in multirate SONET/SDH SFP ports and one Gigabit Ethernet port the product is ready-to-go for demanding applications already in its basic configuration. In addition, up to 16 DVB-ASI ports or other combinations of multiservice access and trunk interfaces are available using the two slots for plug-in modules. |
TV operators deploying DTT based on Nimbra 360 not only get a DTT network but a multi-service transport infrastructure that opens up new business opportunities. The unique multicast feature makes it easy to distribute both digital TV and radio. Adding a higher-speed backbone and plug-in modules for uncompressed video and audio services turns the network into a very powerful media contribution platform. The built-in GbE interface and Ethernet multicast features make the solution very suitable for IPTV distribution or WiFi/Wimax aggregation. The same platform can also be used for mobile TV whether distributed over IP or ASI MPEG. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
