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Neo ties up with iStream.com to stream Uefa Euro 2012 live in India
MUMBAI: Neo Sports, which will air the Uefa Euro 2012 has tied-up with iStream.com, a video portal, to provide live streaming in India of its telecast of the event.
Neo Prime, the all sports channel, has the exclusive television broadcast rights across the Indian subcontinent.
The event on Neo Sports will be streamed live on a dedicated segment within istream.com, and the fans would also have access to the content on demand for a full month both through neosports.tv and the istream.com sites.
Fans would also have access and enjoy extensive support programming around the event, including pre-and after match highlights, team and player stats, profiles, trivia and other related clips from the mega football event, being jointly hosted by Poland and the Ukraine.
Neo Sports Broadcast COO Prasana Krishnan said, “Neo Sports is thrilled to provide fans of football the full Uefa Euro 2012 experience on the internet. We hope to provide fans with an unparalleled experience through this association with istream.com”.”
iStream Founder and CEO Radhakrishnan Ramachandran said, “We believe that football has a strong pull among the Internet audiences in the country and this is part of our overall strategy to build a strong sports vertical for istream.com. We plan to bring in more such exclusive partnerships in the online video space.”
The event kicks off on 8 June with co-host Poland playing Greece in Group A, which also includes Russia and the Czech Republic. Defending champions Spain, which won Euro 2008 and then the World Cup two years later, will not be fielding star striker David Villa of Barcelona, who broke his tibia during the Club World Cup in December.
This is the 14th and the last Euro Championship to have 16 nations in the playoffs for the final. Starting Euro 2016 Uefa Euro will have 24 teams.
The tournament is expected to attract a cumulative audience of 4.3 billion and a global live television audience of 1.1 billion, with an estimated 55,000 hours of TV coverage across 220 countries.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
