Applications
NDTV adds Harris Selenio Media Convergence platform for master control infrastructure
MUMBAI: News broadcaster NDTV has extended its quality control, delivery and branding capabilities with digital broadcast solutions from Harris Broadcast Communications — including the Harris Selenio media convergence platform for its master control environment.
NDTV chose Selenio, which combines traditional baseband video and audio processing, compression and IP networking to concentrate its standards conversion, transcoding and trans-wrapping for streaming in one simple 3RU frame.
NDTV will initially use Selenio for master control tasks including loudness control, colour correction, video clipping, Dolby audio processing, up/down/cross conversion and back up logo generation.
NDTV CTO Dinesh Singh said, “Convergence is vitally important to us, because our audiences demand our content on the device that is most convenient to them at the time. The logical progression from that is to move all of our production and delivery capabilities toward a tapeless, file-based environment. Selenio is a remarkable device that bridges the baseband and file worlds like no other.”
NDTV has also committed itself to meeting the newly defined international standards on loudness, ensuring consistency of perceived volume across the whole of a channel’s output. The Harris solution is unique in that within its modular infrastructure format, it can check for loudness errors, correct them without damaging the aesthetic qualities of the sound balance, and provide a confirmed, final quality check to demonstrate compliance.
Harris Broadcast Communications regional head South Asia Somu Patil said, “Loudness control is not mandatory yet in India, but customers like NDTV are looking to adopt some kind of audio management control as their channels are transmitted across Europe and the USA, which mandate them to manage their audio output”.
NDTV has also recently installed a number of Harris IconMaster modular control and branding solutions to enhance the on-air look across all its channels and outputs.
In the rapidly expanding Indian broadcast market, it is vital for channels to have a distinguishable brand as a means of attracting and retaining viewers. As the channels are also available to the Indian community living overseas, readily identifiable branding helps viewers find the content they seek.
IconMaster provides a simplified workflow for automated channel branding and squeezing graphics over commercial breaks, the company said.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
