Applications
NDTV 24×7 & Good Times launches on Dish Network in the US
MUMBAI: NDTV has expanded its reach in the international market with the launch of its news channel NDTV 24×7 and lifestyle channel NDTV Good Times on Dish Network in the US.
The channels will now be offered in the bouquet of Dish Network‘s South Asian Mega pack along with other channels from India.
Additionally, NDTV 24×7 has become the first Indian channel to also be available in their international base pack as well, the company said.
NDTV executive director and group CEO Vikram Chandra said, “NDTV is delighted to be partnering with Dish Network to bring its content to an even wider audience in the US. We recognise that Dish dominates the South Asian market in the US, but we are also delighted that NDTV 24×7 will also be available to a wider audience through their International base pack. We hope our association helps both companies reach new heights.”
NDTV 24×7‘s launch on Dish Network‘s international base pack comes close on the heels of the launch on Virgin in the UK, where it also became the only Indian channel to be launched in their basic pack.
NDTV‘s channels are now available across the US, UK, Canada, Sub-Saharan Africa, the Middle East, Australia-New Zealand and the Indian sub-continent.
NDTV Good Times is available in key international markets, including the US and Canada, with a launch in the UK in the pipeline.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
