Applications
NDS unveils digital television solutions at Scat
MUMBAI: NDS, which provides technology solutions for digital pay-TV, is showcasing solutions and services at the television technology show Scat 2009 that will enable Indian operators to go digital quickly and cost-effectively. Also on show will be advanced applications and solutions that can help digital pay-TV operators in India to generate new revenue streams and reduce churn. |
NDS solutions that have been deployed successfully by Tata Sky and Hathway will be featured at the show. Market-leading services and solutions from NDS being showcased at SCaT India 2009 include: Solutions deployed by cable operator Hathway: This includes the first DVR service launched by a cable operator in India and an advanced, customised EPG providing subscribers with a highly engaging, easy-to-use interface to enrich the subscribers’ digital TV viewing experience. Tata Sky+’s end-to-end solution: Features NDS XTV DVR technology, India’s first multilingual Hindi EPG and NDS VideoGuard conditional access technology. The XTV DVR solution allows subscribers to pause, record, play back, rewind and fast forward their recorded TV programmes, offering consumers real freedom and flexibility, and giving pay-TV operators a proven way to grow revenues and reduce churn. PC solutions: NDS PC Show enables operators to securely deliver video on demand (VOD) services and traditional broadcast channels to PCs over the open internet or via an operator’s existing broadband platform. NDS iTV applications: NDS’ innovative applications deliver next-generation interactive services, including a range of single-user and multi-player games. On show are a selection of Tata Sky’s interactive services and games, based on NDS technologies and marketed under the Active brand. Also on show will be some of the new XtreamPlay capabilities deployed by US satellite operator DirecTV. NDS Conceptual User Interface (UI): Subscribers can enhance their TV viewing experience using an intuitive UI that enables them to search for and view relevant, contextual information from the Web on their TVs. Services that could be accessed in this way include social media sites (e.g. MySpace) and video content and information sites. NDS senior VP, GM Asia Pacific Sue Taylor said, “NDS is ideally placed to help pay-TV operators, whatever their size, make the move to a digital platform cost-effectively. At the show we will be showcasing some advanced solutions and services that have enabled some of our Indian customers to benefit from new revenue streams and reduced churn.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
