Applications
NDS to showcase scalable solutions for digitisation
MUMBAI: NDS which is now a part of Cisco has announced that at the television technology trade event Scat India 2012 which kicks off tomorrow in Mumbai it will showcase proven solutions that enable the streamlined and cost-effective deployment of future-ready digital pay-TV services in India. The event runs from 3-5 November 2012.
At SCaT India 2012, NDS will demonstrate proven solutions, developed locally to support the deployment and growth of digital cable TV services in India. Addressing all tiers of operators, NDS technologies provides cost-effective and future-ready solutions to support its customers through the digitisation process and as they expand their services.
NDS adds that its solutions are currently deployed in over three million cable TV homes – equivalent to over 50 per cent of all digital cable subscribers in India.
NDS counts a number of cable operators in India as customers, including: ADN, Atria, CCN, Darsh Digital, DEN Networks, GTPL, Hathway and Jak Communications. As part of its presence at the show, NDS will be showcasing deployments for Den Networks and Hathway.
Den Networks CEO SN Sharma said, “Underpinned by NDS technologies, Den is one of the fastest-growing MSOs in the Indian cable TV industry. The programme to digitalise cable TV networks has significantly changed the dynamics of the market and innovation and time to market now dominate. Today, we have more than a million satisfied digital cable TV viewers on our platform and this has been made possible due to NDS‘ market leading technology and intuitive user-interface. NDS has effectively partnered with us to deploy new technologies and next-generation services such as interactive TV and HD.”
Hathway Cable and Datacom MD,CEO K. Jayaraman said, “As NDS‘ partner since 2003, I have seen the company evolving as the market leader in India. NDS has come a long way and now supports some of the leading cable operators and DTH players in the country. Our association with NDS has always allowed us to upscale our technology and rapidly grow our subscriber numbers. NDS‘ local R&D and support facility does a commendable job in the overall execution of a particular technology. The company has supported us to offer new services and advanced features for a superior viewing experience which in turn will satisfy our customers and encourage growth.”
NDS country head, GM India Jayant Changrani said, “The Indian pay-TV industry is in a state of flux and our role as solutions provider is to support our customers through this transition by providing the most effective technologies and a differentiated, revenue generating platform that enables them to satisfy and grow their subscriber base.” He continued “At SCaT 2012 we will be showcasing solutions that provide the most accessible framework for digitisation and the monetisation of television services.”
Demonstration at the show will include:
- End-to-end solutions with additional revenue generating opportunities; including digital video recorder (DVR) functionality, video on demand (VOD), progressive download, interactive services and HD.
- Customisable electronic programme guides, that enable operators to further differentiate their offering and build their brand identity. Including through the deployment of addressable EPG based advertising.
- Scalable, managed solutions, enabling even the smallest operator to launch digital cable TV services with significantly reduced, hardware, software and operational costs.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
