Applications
NDS partners Morega for content portability solution
MUMBAI: NDS has partnered with Morega Systems to secure its multi-screen content portability solution.
NDS has integrated VideoGuard Connect, DRM for multi-platform pay-TV, with Morega‘s content delivery solution for multi-channel operators.
VideoGuard Connect offers protection of pay-TV services to the most popular devices including the PC, Mac, games consoles, iOS (iPad, iPhone) and Android mobileand tablet devices.
Morega‘s technology enables payTV operators to deploy TV Everywhere services that allow subscribers to consume premium content on a range of devices including smartphones, tablets and PCs. By using VideoGuard Connect, Morega is able to offer end-to-end service protection for sideloaded content.
Morega Systems president and CEO Philip Poulidis said: “We believe that in the coming years consumers will expect media mobility to be a standard feature of any payTV package. This is a service that is in great demand from users but one that can be a challenge for operators since they have to guarantee they can protect premium content from the threat of file sharing. By working with NDS as our security partner we are able to give customers even greater confidence that they can make the most of their most valuable asset – content – without the threat of it being compromised during the move to new platforms.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
