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NDS joins Anytime Technology partner programme
MUMBAI: Anytime, Asia Pacific‘s leading Video on-Demand (VoD) channel, today announced that NDS, the leading provider of technology solutions for digital pay-TV, is the newest member of the Anytime Technology Partner Program.
The Anytime Technology Partner Program is a collaboration between Anytime and the world‘s leading VoD technology vendors. It aims to reduce the time to deploy secure, quality, VoD services in Asia Pacific. The Program allows technology vendors to come together to ensure process compliance and data flow compatibility from publishing, to billing API‘s and royalty reporting. NDS Group is a NASDAQ-listed company; the largest shareholder in NDS is News Corporation.
NDS solutions enable broadcasters, network TV operators and content providers to profit from the deployment of digital TV technologies including innovative solutions for digital video recorders, interactivity, secure broadband, home networks and content on the go. NDS boasts an impressive customer list, featuring some of the world‘s leading pay-TV operators, such as BSkyB, DIRECTV, SkyLife and FOXTEL, informs an official release. |
| “NDS‘s end-to-end deployments demonstrate the company‘s ability to offer unparalleled expertise in content delivery and protection. Conditional access is a vital component in any VoD delivery model and NDS has the capabilities to bring content security to a new level,” said Anytime CTO Craig Ginsberg. NDS joins a rapidly growing number of the world‘s leading technology vendors including Verimatrix, SecureMedia, Concurrent and Tatung as members of the Anytime Technology Partner Program. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
