Applications
NDS, DoxTV deliver push VoD, HD DVR services to OCN
MUMBAI: NDS and DoxTV are partnering to enable the launch of push video-on-demand (VOD) services and HD digital video recorder (DVR) technology to OCN, a Chinese cable operator.
OCN will deploy market-leading solutions from NDS including VideoGuard® conditional access (CA), MediaHighway® set top box software, XTV™ DVR technology, push VOD capability and an electronic programme guide (EPG) developed by NDS and DoxTV.
OCN is implementing the Next Generation Broadcast (NGB) project. There are currently one million households connected to the NGB network in Shanghai through OCN and the operator aims to roll out NGB solutions to an additional six million households by 2015.
OCN executive deputy GM Liu Jiuping said,“There is a great appetite for premium HD content among our subscribers; with NDS and DoxTV we are in a position to offer a vast selection of content on demand – including Hollywood blockbusters and the most popular series’ which provides us with a great competitive advantage”.
DoxTV has rights to Hollywood movies, series, dramas, entertainment and educational programming with international and local content in both SD and HD. Much of this high-quality content is exclusive to DoxTV in China, with programming from Universal Studios, Fox, Sony, Paramount Studios, Time Warner, Disney, the BBC and The National Geographic Channel.
NDS China chairman Sue Taylor said, “These new services will help OCN grow their digital TV business by enabling them to offer a compelling proposition to viewers, including access to more attractive content and features than was previously available. The cable industry in China is embracing the marketing opportunities presented by DVR and push VOD services while at the same time consumers are starting to demand more content and new functionality such as pausing live TV.”
The NDS solutions selected by OCN will empower their subscribers with flexible TV viewing, NDS Push VoD technology enables OCN to deliver a selection of content, through their DoxTV agreement, to the STB to be viewed when the subscriber chooses.
Content is delivered to the STB overnight via broadcast and a new selection is made available each day. NDS XTV DVR technology revolutionises TV viewing by enabling subscribers to pause live TV, record, play back, rewind and fast-forward their favourite TV programmes to view when they choose.
Viewers can record one TV show while playing another, or record both simultaneously.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
