Applications
NDS, CyberLink to deliver TV entertainment to PCs
MUMBAI: NDS, the leading provider of technology solutions for digital pay-TV, and CyberLink, a world leader in digital home software solutions, have partnered to integrate NDS VideoGuard PC technology with CyberLink’s PowerCinema home entertainment solution for PCs. PowerCinema supports full TV services including live broadcast channels, digital video recording (DVR) functions, Electronic Program Guides (EPGs), secure content downloads, on-demand services, and Video-on Demand (VOD). By integrating the NDS VideoGuard® technology, PowerCinema enables operators to expand their services to PC owners, and extend their market reach. The VideoGuard PC solution uses hardware-based security and a USB VideoGuard Key™ to provide a secure way of extending content usage rights beyond the set-top box. The VideoGuard PC solution ensures that you can extend your existing services such as broadcast TV and VOD to PCs. It also maintains secure storage for the ultimate solution of content protection convergence. |
“Our partnership with such a ubiquitous PC technology as CyberLink PowerCinema presents a win-win situation for our pay-TV operator customers, PC vendors, and consumers”, said Joseph Deutsch, Vice President of Product Marketing, NDS. “Because VideoGuard combines CA and DRM to protect TV services as well as the licensing and content rights, operators can rely on secure content transfer between DVRs, PCs, and Portable Media Players (PMPs). Users can therefore enjoy their high-definition content on their PCs along with the flexibility to move it to PMP devices or CDs without compromising the content owner’s rights.” Alice H. Chang, CEO of CyberLink added: “CyberLink PowerCinema offers a complete TV solution for enjoying high-definition digital TV from satellite, cable and IPTV service providers. By working with NDS to integrate VideoGuard PC, we now support the world’s leading conditional access technology for premium pay-TV content. This collaboration delivers an extremely valuable solution for PC companies and pay-TV operators who can now expand TV’s reach onto a new PC platform within the digital home.” “We are delighted to integrate VideoGuard PC into PowerCinema” continued Chang. “We have decided to partner with NDS, a company that has the industry’s best track record for conditional access and digital rights management. This ensures that pay-TV operators will see our “Cyberlink inside” PCs as a natural extension to their network and provide subscribers the freedom to enjoy the best services and content beyond the living room”. |
This solution for the PC market follows NDS‘s earlier integration of VideoGuard Mobile and Electronic Service Guide (ESG) with CyberLink‘s Mobile DTV player, enabling any pay-TV operator to provide a true end-to-end secure multi-platform, multi-network service. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
