Applications
NBC launches app for Facebook timeline for ‘The Voice’
MUMBAI: US broadcaster NBC has announced that from today, when its music competition series ‘The Voice‘ goes live, fans of the show will be able to vote for their favourite artists via a new app on their Facebook timeline.
The app, which enables people to share their viewing and voting with their friends, creates social voting options for any network competition series while providing a deeply engaging experience for fans.
The timeline app was announced by NBC Universal Digital Entertainment president Vivi Zigler and Facebook director of platform partnerships Justin Osofksy.
Zigler said, “What better show to launch a new Facebook timeline experience with than ‘The Voice‘? This app gives our already socially savvy fans another way to connect and share. From declaring their favourite artist to discovering friends‘ preferences to interacting with more content, the app creates a fully social online voting experience.”
With the timeline app, fans will be able to show their support for their favourite teams and artists by casting their vote each week, connecting with their friends and other viewers, tracking their artists and seeing if they made it to the next round. The new app also will allow them to discover new content, including performance videos and blogs. Additionally, people using the Facebook app on their iPhone, iPad and Android devices will also be able to engage with “The Voice” timeline voting app.
Osofsky said, “We‘ve always watched and talked about TV shows with friends and family. The Voice‘s timeline app for Facebook will make it easy for people to do this online, enabling fans to vote for their favourite singers and share their votes with friends.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
