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NBC gives the game of ‘The Office’ a Flash make-over
MUMBAI: Mobile games are closing the gap to traditional computer games with the launch of a new technology that enables richer mobile experience. US broadcaster NBC has announced that The Office Games has produced a flash-enhanced game for its series of six mini-games, based on Verizon Wireless‘ new Flash Lite for Brew technology. |
NBC says that the new The Office Games feature cleaner graphics, enhanced sound and quicker relay times and can be played on select Get It Now-enabled phones. As had been reported earlier by Indiantelevision.com, Indiagames had developed NBC‘s The Office Games to be played at the office or at home. With shorter play times, Verizon Wireless says that its customers will find the intuitive array of games easy to navigate and simple to play — which is good for a break, after a stressful meeting or on an awkward phone call. The |
Indiagames VP US Sean Malatesta says, “We are proud to bring the comedy of The Office to Verizon Wireless using the incredible Flash Lite technology. It truly has been a great partnership indeed. These games are so addictive — and the new graphics make them even more fun!” . Indiagames is striving to bring high-quality CG games to mobile. With increased mobile phone screen sizes, Indiagames has begun to rollout a series of graphically driven games, similar to desktop games, but made for mobile. The new high-resolution graphics for NBC‘s The Office Games are closer to those seen in traditional video games — with clean transitions during score updates and between games. Similarly, the maneuverability has been enhanced to capitalize on player reaction times. Also Read Indiagames to develop mobile game on NBC‘s hit comedy ‘The Office‘ |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
