Applications
NBC expands app for iPad
MUMBAI: US broadcaster NBC has announced that its NBC.com app for iPad now offers fans full episodes — mirroring the online experience.
Additionally, the network‘s co-viewing application, the NBC Live app, has upgraded with a number of key new features, including the ability to watch video clips, play games and scroll through photos without ever leaving the app.
With these new features the NBC Live app is set to make the broadcasts of ‘The Office‘, ‘The Sing-Off‘, ‘The Biggest Loser‘ and ‘Chuck‘ interactive experiences.
NBCUniversal Digital Entertainment president Vivi Zigler said, “We are thrilled to offer our fans full episodes via our NBC.com app. Now the app truly reflects the deep fan experience that we have created online at NBC.com. And our fans are going to love the latest update to the NBC Live app which now offers them more content, better access and a unique social television experience.”
In addition to full episodes, the NBC app for iPad, which launched in June 2011, gives fans access to content from their favourite shows and features such as thousands of video clips and highlights, exclusive photo galleries, recaps, games and news, making it all customizable from the myNBC dashboard.
The NBC Live app is a companion-viewing tool that provides a real time social experience where users can engage with fellow fans in a moderated social stream, and interact with exclusive content synced to the on-air broadcast while they watch their favourite shows on television.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
