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NBA rolls out online and mobile website in India
MUMBAI: The National Basketball Association (NBA) in association with HP and Reebok has rolled out online and mobile sites in India.
The website accessible at nba.com/india features a live game broadcast every Thursday morning in India throughout the regular season. The site will also include select Hindi content, player blogs and columns by Ayaz Memon and Sahil Sharma.
The mobile site, accessible via m.nba.com will provide fans real-time access to latest NBA news, scores and standings.
The site will promote weekly live telecasts of NBA games which are available on ESPN and Star Sports on Friday and Saturday mornings in India. TV schedules and game matchup information will also be showcased on the website.
Additionally, fans in India can also access up to 40 games each week on NBA LEAGUE PASS BROADBAND, the league‘s premium online video subscription service available on the website.
“As the NBA‘s fan base in India continues to grow, we are delighted to be working with our local partners to provide this unique digital experience.
“As more sports fans in India are embracing the game of basketball we hope this multimedia experience will encourage them to play the game and follow their favorite NBA teams, players and latest League news,” said NBA International president Heidi Ueberroth.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
