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Nazara Technologies launches Dhoni cricket games for Qualcomm’s Brew solution
MUMBAI: Mobile content developer Nazara Technologies has launched two games based on cricketer Mahendra Singh Dhoni. They have been developed for Qualcomm’s Brew solution. Dhoni Tappebaaz and Dhoni Dhamaka, are designed to bring the excitement of cricket to mobile phones. Nazara Technologies will also launch Mahendra Singh Dhoni wallpapers and screensavers. |
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In Dhoni Tappebaaz, the user will have to skillfully keep the ball off the ground by striking it with his bat. Users will have the option of downloading different levels of the game and adding unique features. Dhoni Tappebaaz also will have a community-based feature that will enable users to compete with each other and participate in contests. Dhoni Dhamaka has been designed with Dhoni’s hard-hitting batting style in mind. In this game, players will have to score the maximum number of runs, hitting as many sixes and fours as possible. |
Nazara Technologies CEO Nitish Mittersain says, “The Brew solution has given us immense flexibility and empowered us with superior technology to develop multiple-feature games with rich graphics. “Dhoni Tappebaaz and Dhoni Dhamaka have been developed keeping in mind Dhoni’s mass appeal in India. We are certain that users will find the content compelling and the game play addictive.” Qualcomm India director of product technologies Vishal Gupta says, “Qualcomm is committed to creating a healthy wireless ecosystem with the Brew solution by offering all members of the mobile marketplace opportunities for growth, while helping them address market-specific needs and allowing them to create targeted solutions and services. “With Dhoni Tappebaaz and Dhoni Dhamaka, Nazara Technologies has created two BREW games perfectly suited for cricket enthusiasts in India.” The Brew solution drives the discovery and delivery of data services. Brew subscribers benefit from several offerings, which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. Qualcomm says that it offers this set of Brew offerings to meet the needs of companies delivering mobile products and services around the world. Nazara Technologies is a mobile content developer targetting global mobile consumer markets. The company works with leading brands such as Archie Comics, Miramax Studios and Sachin Tendulkar among many others and develops rich mobile media content based on these properties. Nazara has also set up India’s largest dedicated 3D mobile game studio that is releasing three new 3D games using the Brew solution every month. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
