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Nat Geo Wild to launch on Singapore pay TV platform StarHub
MUMBAI: StarHub, which claims to be Singapore’s largest pay-TV operator, will launch five more channels on 2 October 2006. They are National Geographic Wild, Sky News, Channel [V] International, Fox Crime and Boomerang. They will be added to the Family Plus digital group at no extra cost. |
National Geographic Wild will air documentaries entirely focussed on the animal kingdom and the worlds they inhabit. From the most remote environments, the forbidding depths of our oceans, to the protected parks in our backyards. National Geographic Wild uses cinematography and spellbinding storytelling to take viewers on unforgettable journeys into the wild world and to experience the best, most intimate encounters with wildlife ever seen on television. |
Channel [V] International features music videos and singers, reality and infotainment shows. Viewers can catch VJs such as Sarah, Maya, Dominic and Joey on this channel. It has shows such as Remote Control, Popparazzi, Arcade and The Ticket. Fox Crime is dedicated to crime, investigation and mystery. It is the ultimate channel where viewers will find all shadows of crime and investigation stories. Sky News is a news channel from the UK. Boomerang features animated entertainment, drawing from content of Hanna-Barbera, Warner Brothers and MGM. Boomerang will not only provide another choice for kids content under the Cartoon Network banner, but also nostalgic moments for parents who wish to catch the legends of cartoon history such as Flintstones, Looney Tunes, Scooby Doo, Wacky Races, The Jetsons and Top Cat. StarHub VP, cable TV services Patrick Lim says, “StarHub is constantly working towards providing better products and services, and creating more value to our customers, and we are very excited with all that we have in store for our cable TV customers, in particular those on the digital platform. “We hope that this addition of five quality channels to Family Plus, coupled with other new offerings to be rolled out on 2 October, will encourage those who have yet to enjoy StarHub Digital Cable to sign up and join the fun, and also provide more incentive to our analogue customers to make the switch to the digital platform so that they too can enjoy these great benefits.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
