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Narrowstep Inc powers broadband TV station Country Channel in UK
MUMBAI: Narrowstep Inc., the UK-based IPTV firm, announced that its proprietary technology, telvos (Television Operating System) was chosen to power the Country Channel, the first broadband TV station designed for outdoor enthusiasts.
Accessible at www.countrychannel.tv, the channel is dedicated to country-life communities, and went live on a 24/7 basis, on 9 June.
The Country Channel covers subjects of interest to people living in the countryside, providing targeted, relevant information to those who live, work or play, close to nature. It aims to appeal to fast-growing outdoor groups such as horseback riders and breeders, wildlife spotters and bird watchers, conservationists, hikers, walkers, fishers, truck farmers and weekend farmers. It also appeals to the societies and clubs that these people belong to, states an official release.
The Country Channel is available on subscription, with a startup price of 16.99 pounds for a full year. In order to provide as full an experience for viewers as possible, the Country Channel also encourages appropriate advertising and sponsors who can bring information and services to the audience, adds the release.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
