Applications
NAB’s chief technologist session on future of storytelling
MUMBAI: The NAB Show will present a super session on 13 April titled “All-Star Session: Next Generation Storytelling”, featuring demonstrations and a special 3D screening.
The “All-Star Session” is hosted by HP VP, CTO Personal Systems Group Phil McKinney. Featured panelists are DreamWorks Animation CTO Ed Leonard, Adobe CTO Kevin Lynch, and Conde Nast creative director for Wired Scott Dadich.
These chief technologists and digital creatives in the entertainment, application and publishing industries will discuss the future of content creation, delivery and consumption as technology advancements rapidly change the possibilities for delivering news, information and entertainment.
Leonard will discuss the future of 3D movies, highlighting the session with a special advanced screening. Adobe‘s Kevin Lynch will offer details of the future of storytelling across a wide range of tools and devices. Scott Dadich will unveil a breakthrough example of the traditional magazine transformed for a new, all-digital and converged experience.
McKinney said, “Fueled by a technology and content revolution, storytelling is undergoing a complete transformation. We‘ll explore what the next generation of content creation, delivery and consumption will look like across many forms of media and devices.”
The session will also feature on-stage demonstrations of new technologies destined to impact media and entertainment, while discussions shed light on important changes to the existing production process.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
