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MySpace.com founder Greenspan launches company to invest in Chinese internet properties
MUMBAI: MySpace.com founder Brad Greenspan has announced that he has launched and provided initial funding for BroadWebAsia (BWA), a new company that partners with and powers social networking, entertainment and Internet search properties across Asia. |
BWA has already signed agreements to invest in and partner with more than 20 rapidly growing Chinese Internet companies. Combined, these companies have more than 20 million unique visitors and approximately one billion page views per month, with tremendous opportunity for growth, informs an official release. “The launch of BroadWebAsia will allow me to implement my proven US internet strategy in China, where there are more than 120 million Internet users, making the country second only to the US in terms of online users,” said Greenspan. “With less than 10 percent of the Chinese population online, there is vast potential for growth. By partnering with early leaders and working with local management, we will dramatically increase traffic and revenue potential for our emerging online Chinese partners.” |
BWA‘s first portfolio company, BBMAO.com, is the first meta-search engine focused on China. BBMAO was just named one of the 100 “most promising companies in all of Asia” by Red Herring Asia magazine. Greenspan helped the founders of BBMAO strategize and launch the Web site more than nine months ago. Today, BBMAO has over 70,000 unique users a day and is continuing to grow quickly while rolling out new features. BWA is also seeking to raise up to $50 million dollars for other acquisitions, investments and transactions in the Chinese internet marketplace. Greenspan serves as BWA‘s chairman of the board, the release adds. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
