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My Name is Khan to rake in Rs 30 mn from DTH?
MUMBAI: My Name is Khan conquered the box office when it was released in cinemas in February 2010. It raked in close to Rs 735 million domestically.
Now it is all set to sweep the small screen thanks to it being telecast for a two week window in from 27 May onwards on all major DTH platforms in the country – Tata Sky, Dish TV, Sun Direct, Airtel Digital TV, Videocon D2H and Big TV.
Says Fox Star Studios CEO Vijay Singh: “Allowing the film to be put on DTH platforms was part of our ongoing strategy to monetise the film.”
My Name is Khan is being made available to subscribers by all the DTH players at a sticker price of Rs 50 a view.
Sources indicate that Fox Star has struck revenue share deals with the DTH providers. Says Bharat Business Channel CEO Anil Khera: “The hit rate for films on demand is normally about 6 per cent. That is about 6 per cent of viewers in urban areas normally subscribe to a movie. For rural areas it is lower at about 3-4 per cent.”
Going by those estimates if one were to take the DTH subscriber universe at about 17 million, one can expect about 680,000 subscribers to opt to buy the film. At 50 bucks a view, that works out to a revenue of Rs 30 to 35 million from the film.
Clearly, even after the revenue share, Fox Star will walk away with a good sum. As will the DTH operators. My Name is Khan continues to be the money making machine.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
