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Music of Gangs of Wasseypur premieres on mobile platform
MUMBAI: With the association of Bharti Airtel and Hungama Mobile, the music of Anurag Kashyap’s Gangs of Wasseypur became the first soundtrack in India to premiere on the mobile platform prior to the album’s physical music release.
With this, music from the film is now exclusively available for Airtel mobile customers till 26 May via Hello Tunes and Airtel Radio.
The crime film, presented by Tipping Points Films, a division of Viacom18 Motion Pictures, releases across theatres on 22 June.
Bharti Airtel CMO-consumer business N. Rajaram said, “The music premiere of Gangs of Wasseypur first on the mobile platform speaks volumes of the changing consumption pattern among customers today. Be it music, movies, gaming, social networking or emailing – the discerning Indian customer is increasingly relying on the mobile phone for accessing content.
As more and more customers prefer listening to music on their mobile phones, we expect to see mobile music launches as a fast emerging trend towards catering to the preferences of India’s expanding base of mobile music listeners. We are delighted to join hands with Hungama to announce this industry first and exclusive for Airtel mobile customers”.
On this Bollywood music premiere on mobile, Hungama Mobile COO Albert Almeida said, “The mobile ecosystem is evolving and with a staggering number of consumers wanting to consume music and movies directly on their phones, we are happy to satiate their appetite. Airtel has been at the forefront of marketing and distributing entertainment and music content via mobile devices and through this initiative together we will make a compelling offer to music lovers yet again.”
What makes this tie-up special is that the film has been selected for the prestigious Directors’ Fortnight at the 65th Festival De Cannes, having already garnered unprecedented buzz from international media and critics.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
