Applications
MunduTV now available on Windows Phone 7 platform
MUMBAI: Geodesic‘s live mobile TV platform, MunduTV, is now available on the Windows Phone 7 platform.
MunduTV streams on the Mango OS running on WP 7 platform. Industry analysts have predicted that 43 million Windows Phone handsets will be shipped from Nokia and HTC during the year, and this will add to the opportunities for MunduTV in the Windows marketplace.
MunduTV, the company says, had more than 5 million downloads on the Nokia OVI store in just 11 months and is promoted at Nokia Priority Stores as a Top 10 Ovi Store application.
This is in addition to its user base drawn through device manufacturers and mobile operators worldwide that have already deployed MunduTV based mobile TV solutions. With the launch of MunduTV on WP 7, it becomes possible to have the same user experience on Windows Phone devices.
MunduTV can now be viewed on the Lumia 800 and 710 smart phones recently launched by Nokia, which are expected to add to the popularity of the Windows Phone 7 OS.
MunduTV offers channels across news, entertainment, music and kids genre including NDTV, Times Now, UTV Bindass, 9XM, and Pogo among others.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
