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MTV brings more content to iTunes
MUMBAI: MTV US and Apple have announced that new television programming from Spike TV, Nick at Nite, TV Land, Logo, MTV and The N is now available on the iTunes music store.
Adding to the hit MTV Networks content already on iTunes, this new round of programming available for purchase and download crosses virtually every genre and includes Spike TV‘s brand-new action series Blade: The Series MTV‘s prank-comedy show Viva La Bam and TV Land‘s Sit Down Comedy with David Steinberg. MTV‘s programming had debuted earlier this year on iTunes. Comedy Central‘s South Park sold over one million episodes. iTunes now offers over 150 TV shows for $1.99 per episode for viewing on a computer or iPod.
MTV digital media executive VP Nicholas Lehman says, “At MTV Networks, our brands create some of the most vibrant, entertaining and pop culture-defining programming today. We are excited to add more of our diverse programming to iTunes and to connect a broad digital audience with our bold entertainment content.”
Apple‘s VP iTunes Eddy Cue says, “MTV Networks‘ programming has been a hit with customers since launching on iTunes earlier this year. iTunes is the world‘s most popular online video store with over 35 million videos sold, and we continue to expand the catalogue of great television content now with over 150 network and cable programmes available.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
