Applications
MSN India launches cricket channel on net and mo
MUMBAI: MSN India announced a new cricket channel www.msncricket.com for the coverage of World Cup. The online site will be accessible on the internet and on WAP supported mobile phones. MSN India aims to deliver exclusive content to cricket fans across the country and even those fans that are ‘on the move.‘
The site also consists of other features like World Cup schedule, team profiles, pitch reports, photo galleries, controversies, match previews, live scorecards, slideshows and an audio update of all the cricketing action. |
“The World Cup is the Holy Grail of cricket and we are more than excited to be able to provide the followers of the game a holistic experience with our extended coverage. We are also giving our users all the action of the World Cup on their fingertips with a World Cup Cricket WAP portal!” said MSN India executive producer Krishna Prasad. MSN India will also bring out a downloadable Windows Mobile World Cup application. Users with Windows Mobile platform phones can load the application to their phones and get live updates on the matches as it happens on GPRS without having to send an SMS every time. |
Windows Vista Users can look forward to another attraction on their computers called the Vista World Cup Sidebar Gadget which provides constant live score updates and feedback on the desktop. MSN also has an exclusive with its WAP Portal. The features available on the WAP portal include top cricket stories, the World Cup schedule, live scorecards and a cricket trivia link. Online games like MSN Clicket and Cricket Live are also on offer. Clicket is a predict and win game where users can choose their players for each match and earn points based on their accuracy of playing team predictions. Cricket – Live is an interactive multi player game built around a community of cricket fans and trade players to create a team for the World Cup. MSN‘s photographers will put up exclusive images on the MSN cricket channel. |
The website will have all the news and action from the Caribbean. It will also feature exclusive columns from Ricky Ponting, Stephen Fleming, Graeme Smith and Mahela Jayawardene.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
