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MSN Green to deal with environmental issues
MUMBAI: MSN added a new channel to its online information and entertainment network called MSN Green which will be an online resource for the latest environmental news, exploring the issues and taking action. MSN has teamed up with some of the leading media and environmental sources, MSNBC, Hearst Magazines (The Daily Green), Conservation International, Environmental Defense, Grist.org, TreeHugger.com and StopGlobalWarming.org, to offer the new channel, located at green.msn.com. MSN Green will provide consumers with environmental information, including articles developed by popular online publications and web sites, along with multimedia, interactive features and other content compiled from MSN Lifestyle, MSN Money, MSN Autos, MSN Travel, and the network‘s other information and entertainment channels. Categories will also include articles – MSNBC, Conservation International, Environmental Defense, as well as other popular consumer publications, will be among those providing articles on global warming, energy, health, biodiversity, social responsibility and other environmental topics. Interactive tools featured on the channel will also help For example, MSN Green visitors can determine the amount of carbon dioxide their lifestyle produces (the carbon calculator), measure how green they are (the Green-o-meter), gauge their awareness of eco-issues (the Eco-Footprint quiz), and add their name to an online petition to freeze and reduce carbon dioxide emissions (Stop Global Warming Virtual March). Galleries of photos culled from around the Web will show, rather than tell, the effects of climate change. Other recurring pictorials will spotlight eco-friendly places to live; how to live a greener lifestyle; and celebrities, politicians and others who are leading the green charge. Amateur and professional video clips from MSN Video and partner web sites will spotlight the environment, climate change and other green topics.
people to take a stand on the environment.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
