Applications
Motorola launches advanced encoding platform for 1080p content
MUMBAI: Motorola‘s Home and Networks Mobility business has revealed its next generation encoding platform. This video processing platform supports both MPEG-4 and MPEG-2 standard-definition (SD) and high-definition (HD) encoding and transcoding and has been designed to meet future processing demands of both 1080P/50Hz and 1080P/60Hz resolutions using the MPEG-4 format. |
The compression engine supports all popular video formats including 1080i and 720p and is designed to keep pace with service providers‘ future video requirements by providing additional processing horsepower to support emerging services such as 3D television and multi-stream output. Motorola VP, GM for networked video solutions Bob Wilson says, “Growing consumer demand for higher quality and richer video experiences dictates the need for rapid technology innovation and service provider evolution. “Motorola is working closely with service providers and content providers to anticipate their future needs and deliver practical solutions that transform potential video challenges into competitive advantages. The introduction of this advanced encoding platform is just one example of how Motorola is protecting our customers‘ investment in technology as they begin a critical transition to the next generation of high-quality video services such as 1080p and 3D in support of multiple device and content formats.”The new platform, named Motorola SE-6000, accepts baseband SD and HD video, as well as pre-compressed MPEG-4 and MPEG-2 streams to act as both a high performance encoder and transcoder for satellite, cable and Internet Protocol Television (IPTV) applications. “This is an extremely flexible video processing platform that affords Motorola customers the benefit of encoding content at the highest resolution possible, and in the multiple formats required of today‘s end-user devices, using just a single solution. The ability to simultaneously deliver MPEG-4 and MPEG-2 can dramatically assist operators as they transition towards MPEG-4 while still serving legacy customers” adds Wilson. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
