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Modavox forms strategic partnership with INDOlink
MUMBAI: Phoenix-headquartered internet broadcasting pioneer in producing and syndicating online audio and video Modavox has formed a strategic business partnership with INDOlink, an internet media company serving Asian-Indians.
As per the agreement, Modavox will deliver Internet pay-per-view, podcasts, on-demand movie trailers and streaming video advertising to targeted audiences including Europe, Middle East, Africa, Asia Pacific and India with an estimated audience size of 300 million people.
INDOlink, the first ethnic niche portal serving Asian-Indians worldwide, specialises in providing valuable and exclusive content and services catering to the core needs of the Asian-Indian community. INDOlink owns internet portals such as PlanetBollywood.com and Nettravel.com.
Modavox‘s VP, Nathaniel Bradley, commented, “Our StreamSyndicate(TM) and StreamSafe(TM) technologies are ideal for security, control and promotion of INDOlink‘s Internet content. INDOlink‘s niche marketing focus provides an exciting, sizeable opportunity. The capabilities of our proprietary software provide new sources of revenue and business opportunities for advertisers and content providers seeking to access this key demographic.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
