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MobiTV moves past two mn subscriber mark
MUMBAI: MobiTV, which provides mobile and broadband television and music services in the US and other countries has exceeded two million paying subscribers worldwide. It has more than doubled its fan-base in less than one year. |
MobiTV CEO, chairman and co-founder Dr. Phillip Alvelda says, “The recent hype in the mobile media space isn‘t all that surprising given the new contenders looking to enter the marketplace some time later this year. But nothing tells an unequivocal story of success quite like a subscriber base soaring past two million and growing faster than ever MobiTV has more than 100 television channels worldwide, and nearly 40 channels in its US offering including many of the very same live television stations available in homes via |
MobiTV president and co-founder Paul Scanlan says, “After more than three years of delivering real live television and video on demand services commercially for millions of customers, on almost every type of mobile or broadband network, MobiTV has quickly become the industry‘s go-to resource for mobile content delivery. “There‘s nothing more satisfying than helping our carrier partners monetize their newly deployed, multi-billion dollar 3G networks with a next generation platform that seamlessly |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
