Applications
MobiTV announces its service on Windows Mobile platform
MUMBAI: California-headquartered MobiTV has announced the availability of the MobiTV service for Windows Mobile powered phones and devices. The Windows Mobile 5.0 Smartphones features full-screen viewing, a home-like electronic programming guide and much more.
“We already support over 100 different mobile devices and are excited to offer this version for Windows Mobile powered devices,” says MobiTV product management director Ben Feinman. “Windows Mobile is particularly well-suited for multimedia and the experience is amazing. We think everyone needs to see it to believe it.”
“Windows Mobile enables people to have a single device that goes beyond email and can be customized to suit their active lifestyle,” says Microsoft Corporation lead product manager James Pratt. “The combination of Windows Mobile and MobiTV delivers a rich multimedia experience empowering people to take their favorite entertainment with them wherever they go.”
MobiTV and Microsoft recently demonstrated the MobiTV service on Windows Mobile-powered devices, as well as on the Microsoft Windows Media platform for the launch of MobiTV‘s new PC service.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
