Applications
Mobile TV partner Apalya gains during IPL
MUMBAI: Apalya Technologies, which is the official Mobile TV partner of the Indian Premier League (IPL), has witnessed exponential growth. The company claims that the mobile TV subscriber base has jumped by 32 per cent to 1,325,000 in 15 days.
The company said among the most vibrant users of the mobile TV service has been the 3G segment, which has shown 500 per cent growth with substantial higher viewership time per match. This re-enforces the value of relevant and engaging content for the success of 3G, the company added.
Bouyed by the success of the offering, Apalya has also launched the service on iPhone and is now available as a part of the App Store. Installing the iPhone App users can enjoy live streaming across 3G / WIFI Networks. The app is available as ‘DLF IPL Live Streaming from Apalya‘ or Apalya TV on the app store for $4.99.
Apalya Technologies CEO and co-founder Vamshi Krishna Reddy says, “The success of our offering has to be first and foremost attributed to the phenomenal fan following for IPL 2010. In addition, users have preferred our real live mobile TV service in comparison to delayed streaming from You Tube. Furthermore the optimized service for different mobile phones, networks and local operating conditions has been appreciated”.
To subscribe to this service, the users have to sms TV to 58888 and be a part of streaming cricket on Apalya.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
