Applications
Mobile TV is creating a new demographic appeal in the US: Study
MUMBAI: Telephia, a measurement information provider to the mobile industry in the US, has announced a research undertaken shows that more than two million, or 1.4 percent, of the US wireless user base subscribed to a mobile video plan during the first quarter of 2006. The average U.S. mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers. | ||||||||||||||||||||
Telephia president and CEO Sid Gorham says, “Mobile TV represents a huge revenue opportunity for companies in all parts of the communications and entertainment value chain.” Telephia research shows that the Hispanic and Black/African-American demographic groups made up 23 and 19 per cent of the mobile TV subscriber base in the US during the first quarter of this year, respectively. This is approximately double the share these groups represent of the broader mobile user population. | ||||||||||||||||||||
“The early popularity of mobile TV with these groups continues the demographic trend we see in the adoption of all advanced mobile data services. Mobile TV will allow marketers to reach this audience with a wide range of innovative advertising and commerce approaches. To execute successfully on this exciting opportunity, the industry needs detailed research that tracks the evolving behavior and preferences of the mobile TV user. Our clients are particularly interested in using audience measurement data to target advertising and interactive commerce” adds Gorham. Demographics of mobile TV subscribers, wireless and non-subscribers in the US
Telephia, had launched the industry’s first mobile television user panel last month. This longitudinal research panel will provide the mobile industry with detailed measurement of the attitudes and behaviours among the rapidly growing mobile TV audience. Telephia will begin by tracking users of the current unicast-based services (e.g. the MobiTV-based offerings on Sprint and Cingular Wireless, and Verizon’s V Cast service). The panel will expand to include subscribers of multicast mobile TV networks when they launch in late 2006 and 2007. Telephia is currently building its panel in the US and the UK and will expand coverage to the rest of Europe and parts of Asia in 2007 |
Applications
Canva acquires animation and AI startups Cavalry and MangoAI
The deals strengthen Canva’s push into enterprise and AI-led design workflows
AUSTRALIA: Global visual communication platform Canva has stepped up its acquisition drive, buying UK-based 2D animation platform Cavalry and US-based AI startup MangoAI to deepen its AI-powered creative stack.
Cavalry, whose tools are used by brands including Amazon, Meta, Google and Netflix, will strengthen Canva’s motion design capabilities. The deal builds on Canva’s 2024 acquisition of Affinity, which has crossed four million downloads since launch. With Cavalry, Canva now counts seven Europe-based acquisitions, underscoring its global expansion strategy.
MangoAI, an early-stage startup focused on video advertising optimisation, will integrate its reinforcement learning systems into Canva AI. The move aims to enable brands to generate personalised marketing content in real time, cutting production cycles while improving campaign performance. MangoAI co-founder Vinith Misra will join Canva as reinforcement learning lead in its research lab.
Canva co-founder and chief operating officer Cliff Obrecht said the acquisitions reflect the company’s ambition to make professional-grade creative tools more accessible without sidelining human creativity. The goal, he said, is to bring everything from vector to motion design into a single, integrated suite.
The company now reports 265 million active users, including 31 million paid subscribers, and $4 billion in annualised revenue, up 36 per cent year on year. The latest buys further position Canva against rivals such as Adobe and Apple’s Creator Studio as it pushes deeper into enterprise workflows.
Canva head of pro design marketing Liam Fisher, said AI is intended to act as a creative assistant rather than a replacement, reinforcing the primacy of craft and individual design judgement.
