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Mobile game Krishna Aur Kans releases on Friday
MUMBAI: Going by the great response that Reliance Entertainment‘s animation film Krishna Aur Kans has been garnering, developer and publisher of mobile games Jumps Games has collaborated with Reliance Animation to launch the official mobile game based on the film. It releases on the auspices day of Janmashtami on Friday.
“I‘m sure this Janmashtami, casual gamers of all ages across India will enjoy enacting Krishna via the mobile game,” Reliance Animation CEO Ashish Kulkarni, said in a statement.
“Krishna Aur Kans revisits one of the greatest stories ever told – the story of Krishna, the naughty prankster who emerges as the greatest saviour. While developing the movie and the game, we have given special attention to adhere to Indian sensibilities towards our heritage characters,” he added.
The launch of the game was deliberately planned around Janmashtami, says Chaitanya Prabhu, Jump Games, India‘s business head. We wanted to participate in the celebration of Janmashtami by creating a game based on Krishna, and this movie gives us a perfect platform to engage with the casual gamers across markets,” he added.
The Krishna Aur Kans game will be available on all leading mobile platforms like Android, Blackberry and Symbian, across all the leading mobile operators.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
