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Mobile game firm Spiel ties up with actor Arshad Warsi
MUMBAI: Indian mobile game development company Spiel Studios has announced their partnership with film actor Arshad Warsi for an worldwide contract to develop and distribute games based on his title. Soon Arshad Warsi will be seen in a series of mobile games to be released by Spiel Studios. All the games will be developed by Spiel Studios and will be available on all the leading mobile service providers worldwide. |
Arshad Warsi’s personality Spiel says is a perfect match to develop games, and the users will be able to relate to Arshad Warsi while enjoying the gameplay. All the games will be based on Arshad’s characters, hobbies, likings and personality. These games will revolutionize the Indian mobile gaming industry and set a new benchmark for itself. Warsi has had a string of hits like Munnabhai MBBS, Salaam Namaste, Golmaal and Lage Raho Munnabhai. His forthcoming films include Kabul Express. Going by the increasing popularity of Mobile games and the mass appeal that Arshad Warsi has in the country, the games will definitely prove to be a huge success in the Indian & International market. These games will be an exciting mix of strategy, skill and speed and will even feature some of Arshad Warsi’s signature dialogues which will be a treat for his fans. Warsi says, “Mobile gaming is a new concept in India, and I am sure these games will create a rage in the Indian market. I am a game freak myself and I have seen some screenshots and demos of the games that Spiel has created and they’re great. I am looking forward to my affiliation with them as they recreate the magic on the screen of the mobile phone.” |
Spiel Studios CEO Mohit Sureka said, “Arshad Warsi connects brilliantly with the audience, and a common man can relate to him in a much better way than any other star. He is one of the most prominent sought out actor in India and we look forward to a dynamic association with him. “With India becoming a hub for the wireless platform, bollywood based Mobile games are particularly gaining a huge popularity with the audiences. Spiel, as an organisation, is committed to take Indian games to the International market by offering high quality performance based mobile games.” The games will be available for downloads from all leading mobile service providers worldwide for a one time download fee or on a ‘pay-per-play’ model. The first game to be released thisd month will feature Arshad battling the veteran baddies of Bollywood in a street fight combat. The game will be called Arshad’s Fight Club. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
