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MipTV selects 25 finalists for the second edition of Content 360
MUMBAI: The global television trade event MipTV takes in place in Cannes, France next month. It has announced the 25 finalists for the second edition of Content 360, the international competition to commission innovative, interactive content and applications for mobile and broadband. |
TFor the second year, “Content 360,” is organised in partnership with the BBC, the Korean Broadcasting Commission (KBC), the National Film Board of Canada (NFB) and for the first time WPP’s OgilvyOne Worldwide and Yahoo! The call for entries launched on January 8, 2007 and received an enthusiastic response from hundreds of international multimedia and application developers. A total of 450 projects from 36 countries were entered compared to 186 projects from 23 countries last year. 240 companies from countries like India, Mexico, Australia, Sweden, South Africa, US, France, Canada, Italy, South Korea, UK entered projects in this year’s competition. |
Divided into eight categories, the 25 finalists will attend MIPTV featuring MILIA in April to promote their projects in the Content 360 Pavilion and during pitching sessions in the Conference Programme. The projects will be judged by panels of key digital commissioners, brands and industry experts. The winners, revealed in Cannes on April 19, will share €100,000 in development funds pledged by the competition partners. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
