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Mipcom 2006 announces mobile TV award winners

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MUMBAI: Mipcom 2006 has announced the winners of the Mobile TV Screening & Awards 2006. The international trophies were awarded yesterday evening at the 22 edition of Mipcom, Cannes.

The winning titles were chosen by an international grand jury from a total of 23 nominated projects.












Sponsored by Orange, Ericsson and the Korean Broadcasting Commission, the Mobile Screenings & Awards 2006 brought in a record number of 290 entries from 34 countries, a 30 per cent increase in submissions from 2005.

The grand jury included the following members : Kurt Sillén, head of grand jury and VP, Ericsson Mobility World, Ericsson AB (Sweden), Jean-Charles Fitoussi, Film-maker (France), Nicoletta Iacobacci, Head of Interactive TV, EBU / UER TV Department (Switzerland), Russell Kagan, Managing Director, International Program Consultants Inc. (USA) and Mun Yeon Kim, CEO of Joongang Broadcasting Co. (Korea).



In addition to the grand jury awards, a grand prize for best innovation in mobile content was awarded by Orange.

Reed Midem‘s Television Division, director Paul Johnson comments, “Mobile TV represents a growing opportunity for the audiovisual content industry. By creating and hosting the Mobile TV Awards at Mipcom we aim to play an active role in promoting the development of made-for-mobile content and facilitating commercial transactions on a global level for both TV and film.”


The 6 winners of the Mipcom Mobile TV Awards ‘06 are:


Best Original Made-for-Mobile Film or Video Content Jokes, Green Paddy Animation Studio (Taiwan)


Best repurposed Content From Existing Film or TV Property On This Day in History (OTDIH), ITN ON (UK)


Best Made-for-Mobile TV Channel
NHK Mobile-G Channel, NHK (Japan Broadcasting Corporation) (Japan)


Best Format for Interactive Mobile TV
Forget the Rules, Global Dilemma Pty Ltd. (Australia)



Best Mobile Format for User-Generated Content
3 Mobile‘s See Me TV service, 3 Mobile (UK)



Orange Grand Prize For Innovation
Soccer Addicts, Buongiorno (Italy)

 

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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