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Milestone Interactive, Rovio Ent. to launch Angry Birds on PC in India
MUMBAI: Milestone Interactive Group, Indian gaming distribution and marketing company, has announced its distribution tie up with the creator of Angry Birds franchise, Rovio Entertainment.
With this partnership, Milestone Interactive has got the right to launch the Angry Birds series on PC.
Milestone will release the titles (Angry Birds, Angry Birds Seasons, Angry Birda Rio and Angry Birds Space) from the Angry Birds franchise on PC for the Indian consumer. The product range begins from Rs 499 and will be available across gaming, family entertainment and electronic stores from 9 November.
Milestone Interactive Group chairman and CEO Jayont R. Sharma said, “We are proud to finally make the Angry Birds franchise on PC available to all its fans in India. Indian PC gaming market is vast and playing Angry Birds on this platform will make the experience enjoyable for gamers and casual fans alike. This will be a new and exciting experience for Milestone and a positive step in our constant endeavor to increase our product offering to the Indian consumer. Given the mass popularity of this franchise, we are hoping to place these titles in newer channels for games – Hypermarkets, Gifts and Novelties, Mobile accessories and Stationery stores.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
