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MIH Group appoints Ashish Kashyap as CEO of India ops
MUMBAI: MIH, part of the multinational media group Naspers Limited, has appointed Ashish Kashyap as the CEO of MIH‘s internet operations in India.
As the overall head for the company‘s operations in India, Kashyap will be responsible for creating an organisation focused on building and operating cutting edge internet and mobile applications, unleashing consumer internet brands and also investing in start up businesses in the Indian online and digital space.
Kashyap has over 12 years of experience spanning internet, television and radio businesses. Prior to joining MIH-Internet, Kashyap was the country head of Google India (Domestic Operations), wherein he set up the company‘s India facing business from scratch. Before joining Google, Kashyap, was the general manager e-commerce at Indiatimes.com, where he was responsible for creating numerous innovations such as airline ticket auctions and tell your price amongst others. Kashyap also has had successful stints at MTV and Times FM.
MIH Internet (India) head of investments Craig White said, “MIH operates in over 50 countries worldwide wherein we are market leaders. The Indian internet and mobile businesses represent one of the largest global opportunities for us. We see the opportunity from two prisms. First, building unique internet applications and second, investing and seeding entrepreneurial debuts. Ashish brings with him a wealth of industry experience especially in the internet business that will help us set a strong foundation in this dynamic market.”
“I continue to be passionate about innovating and creating disruptive consumer applications in the internet and mobile space – products and services that would make lives simpler and exciting for the Indian consumer. I am excited to join MIH‘s internet business in India at a very interesting time, wherein there is a clear market opportunity on one hand and a very aggressive mandate from MIH in India on the other. I am confident I will be able to fulfil my passions and at the same time drive value for all the stake holders,” added Kashyap.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
