Applications
Microsoft launches Windows 8 in India
MUMBAI: Microsoft has announced the availability of Windows 8 for its customers in India and around the world.
This will be available to Indian customers from 26 October.
Windows 8 is offering new user interface (UI), a wide range of applications with the “grand opening” of the Windows Store, available on a variety of Windows 8 certified PCs and tablets.
Windows 8 PCs and tablets will be available in India from 14 OEM partners – Acer, Asus, Dell, Fujitsu, HCL, Hewlett Packard, Lenovo, RP Infosystems, Sai Info System, Samsung, Sony, Toshiba, Wipro and Zenith Computers on a variety of form factors – from tablets and hybrids to laptops and ultrabooks, on both touch and non-touch devices.
In India, over 250 Windows 8 enabled devices, including 23 completely new SKUs (Stock-keeping unit) of Windows 8 PCs are available across 100 cities and more than 2500 retail stores.
Microsoft Corporation chairman Bhaskar Pramanik said, “With the launch of Windows 8, Microsoft is unveiling a reimagined Windows to the world. Whether you want a tablet or a PC, whether you want to consume or create, whether you want to work or play – Windows 8 delivers a personalised experience that fits your unique style and needs.”
Windows 8 is natively cloud-connected and users just need to sign in once with their Microsoft account, to ensure that all the things including mails, calendars, contact, and pictures are synced across multiple devices.
In Windows 8, Internet Explorer 10 is touch-ready and delivers a full screen browsing experience.
Windows 8 will be available in two versions at retail, Windows 8 and Windows 8 Pro. And for business customers who have signed up for software assurance, Windows 8 Enterprise offers new possibilities in mobile productivity with features like Windows To Go, DirectAccess, and BranchCache, as well as enhanced end-to-end security with features including BitLocker and AppLocker.
Launching at the same time is Windows RT, which is designed for ARM-based tablets. It will be available pre-installed on new devices.
In India a range of free and paid apps can be downloaded including Bharat Matrimony, BigFlix, BookMyShow, Bookyourtable, Burrp, Dhingana, Fastrack Tees, Flyte MP3, Gaana, Goibibo, Hindustan Times, ICICI Bank iMobile, ICICIDirect, JustEat, MakeMyTrip Explore, MapmyIndia, my airtel, NDTV Play, PVR Cinemas, Tarla Dalal, The Times of India, Yahoo Cricket, and Zovi.
Additionally, consumers can also upgrade their existing PCs. From 2 June 2012 until 31 January 2013, consumers currently running PCs with Windows XP, Windows Vista or Windows 7, are qualified to download Windows 8 Pro for an estimated retail price of Rs 1,999.
For Windows 7 PCs purchased between 2 June, 2012 and 31 January 2013, consumers can download Windows 8 Pro for an estimated retail price of Rs 699 with the Windows Upgrade Offer.
A few days back, Microsoft had launched surface tablet. Microsoft‘s new launches gather significance as the company is positioning itself as a hardware and software player to take on competitors like Google and Apple.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
