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Microsoft, Club Internet team up for GenX digital TV
MUMBAI: Club Internet and Microsoft Corp. have come together for an exclusive digital television service, which will be launched later this month. This new triple-play offering will be the first in France to be based on the Microsoft TV software platform.
Club Internet is a provider of internet services in France and will now lead the delivery of next-generation digital television services.
Part of the Deutsche Telekom Group, Club Internet, which created TV on the web in 2002, will be the first of the Group and among the first in the world to launch a triple-play offering that will be powered by the Microsoft TV Edition software platform and will revolutionise the way people watch TV.
Club Internet‘s triple-play service will provide a complete digital television service together with voice and data services that soon will be supported by a set-top box with integrated hard disk from Linksys. The offering is high-definition (HD)-ready and digital terrestrial television (DTT)-ready and will include a vast range of on-demand programming, broadcast channels and advanced digital video recording (DVR) functionality, enabling consumers to control when and how they watch live and recorded TV.
The Microsoft TV-based solution can be tailored to suit the viewers‘ preferences, turning television into a more personalised entertainment experience for each individual.
This new Internet Protocol television (IPTV) solution is designed to be intuitive and flexible, offering a simple and user-friendly interface.
Some of the other benefits of the service include:
Changing channels is instantaneous compared with one to two seconds for other digital TV and IPTV solutions.
The picture-in-picture feature enables viewers to follow two programs simultaneously.
The digital recorder will provide 50 hours of recording time and will be integrated into HD- and DTT-ready set-top boxes.
The TV and video-on-demand (VOD) content is wide-ranging and proprietary to Club Internet: 1,000 VOD and subscription VOD programs and 150 TV programs will be available for the back-to-school season.
In addition to these, Club Internet‘s triple-play offering uses a simple and intuitive guide for programming up to two weeks ahead, and the entire library of content can be searched by program or even actor name while viewers continue to watch a current program.
“We are delighted with our alliance with Microsoft TV. Equipped with 1,000 VOD and SVOD programs and 150 TV programs, Club Internet television service will provide the consumer with real added value thanks to its user-friendly interface. With this new generation of digital television, Club Internet is revolutionizing IPTV and inventing television on demand,” said Club Internet/T-Online France president Marie-Christine Levet.
“Working together, Microsoft and Club Internet are helping to create a revolution in TV entertainment for consumers across France. Club Internet can combine its experience in pioneering innovative Internet services with the power of next-generation IPTV technologies to deliver unique TV and communications services that are truly integrated,” said Microsoft TV general manager marketing Christine Heckart.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
