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mFormation plans expansion in India
BANGALORE: mFormation Technologies Inc, the provider of mobile device management solutions, has announced the opening of its new facility in Bangalore which will also serve as the company‘s headquarters. |
The Bangalore office has also setup a global Interoperability test centre and enabled device vendors to test their devices against the mFormation product for OMA standards compliance. mFormation is on course to grow the India team to 200 people over the next few years. Moving into the new facility is part of mFormation‘s growth strategy to expand it‘s human capital to meet growing global customer demands, states an official release. |
mFormation Technologies Inc. CEO Mark Edwards says, “Mobile communication devices and networks are no longer exclusive for simple voice calls. They have grown from e-mailing & gaming to become a full fledged corporate computing device. It‘s imperative for mobile operators to adopt cutting edge technology to streamline their data services strategy and secure incremental revenues.” mFormation has drawn in a total investment of about $50 million, after closing a Series D round of $24.5 million in April 2006. In the initial series D funding, the company had raised $15.3 million from the same investors. Existing investors Alex Brown Venture Partners, Battery Ventures, Carmel Ventures, Intel Capital and North Bridge Venture Partners participated in this financing, adds the release. mFormation Technologies Inc. is a provider of mobile device management software, offering a solution that enables mobile operators to rapidly accelerate their data revenues and reduce support costs. mFormation‘s market-leading mFormation Sevice Manager Suite is a comprehensive over-the-air device management software solution in the industry.A modular solution, the suite enables mobile operators to remotely configure settings and new services, diagnose faults, update firmware and software, monitor customer experience and secure device content throughout the subscriber lifecycle. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
