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MediaZone to provide broadband coverage of India’s tour of Bangladesh
MUMBAI: Global online broadcaster MediaZone will be delivering internet video coverage of the Indian cricket team‘s tour of Bangladesh from tomorrow. |
MediaZone will feature live and on-demand coverage as the upstart Bangladesh team takes on rival India on their home turf. On the heels of its recent loss to Bangladesh at the World Cup Cricket 2007, the Indian side is seeking to rise above its rival in a line up of one-day international matches and test matches played throughout Bangladesh from 10-29 May. |
MediaZone chairman Jan Steenkamp says, “The India Tour of Bangladesh is an exciting start to the new international cricket calendar. MediaZone plans to continue providing top quality service to cricket fans. This latest coverage serves as a tremendous opportunity for cricket fans to stay on top of the action with simply a PC and an Internet connection and we look forward to offering enthusiasts more cricket coverage in the coming months.” MediaZone Cricket will also provide coverage of the Afro Asia Cup in June. Cricket fans can purchase an All Access Pass for the entire tour including the Afro Asian Cup or purchase on a pay per view basis by event. Due to MediaZone‘s extensive worldwide coverage, these events will be available in nearly every major cricket territory including India and Bangladesh, the US and Canada, the UK, Australia and New Zealand, Malaysia, Singapore and Hong Kong. Live streaming, on-demand and download options mean subscribers have the flexibility and convenience to watch and interact with other cricket fans on their PC or Windows Media-compatible portable device. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
