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Media Pro slaps legal notice on GTPL link operator for illegal transmission
MUMBAI: Media Pro Enterprise India, the joint venture distribution company between Star Den and Zee Turner, has filed an FIR against Ahmedabad-based Gujarat Telelinks Private Ltd (GTPL) affiliated operator for providing unauthorised analogue signals of its channels.
The company had recently conducted a raid on ‘The Fern’ hotel and discovered that the GTPL affiliated operator was providing unauthorised signals of Media Pro channels at the hotel in Ahmedabad.
As per the terms and conditions of the analogue agreement signed between the GTPL and Media Pro, the MSO and their local cable operators (LCOs) are not authorised to provide analogue signals to commercial establishments unless the broadcaster (Media Pro) provides them with the authorisation.
An FIR has been registered against ‘The Fern‘ hotel manager and LCO Vinod Bhai along with the staff of GTPL at Sola High Court police Station.
Despite legal action, the CEO of ‘The Fern’ has ignored the request from the Media Pro officials to obtain proper authorisation for retransmission of signals in the hotel, the company said in a statement.
A senior official of Media Pro commented, “The increase in piracy of TV signals in Gujarat has increased tremendously. By raising a flag against what GTPL is doing in Ahmedabad, we intent to make the state realise how big the issue of signal piracy in Gujarat actually is. We have been negotiating with the operators to sign the subscription agreement.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
